Capabilities, Skills and Services

Marketing Analytics

A&P effectiveness

Quantified evaluation of A&P spend, media vs. media, campaign vs. campaign - for multi-year as well as short-term effects, interaction between media

(TV & click-throughs)

Price optimisation

We can estimate optimum prices for the short and long-term, by brand, and provide evidence for optimum prices for brand-building and long-term profit vs. short-term sales maximisation.

Distribution optimisation

The relationship between sales and distribution is non-linear… where you are NOT is as important as where you are. We can advise on distribution strategy for your portfolio

Range optimisation

Product ranges can be too broad as well as too narrow, leading to stock outs of the fastest-selling lines. We can assess the effect of this on sales and recommend optimal ranges.

Brand positioning & segmentation

Our segmentations are market-specific for maximum brand differentiation. Linked with brand growth/decline, you can identify the optimum positioning for your brands.

Cohort analysis and long-term forecasting

With markets which have a specific age for product adoption, you can predict long-term market growth or decline, even forecast peaks and troughs. This can give accurate long term forecast for brands and markets.

Scenario exploration

Exploration of long-term futures for markets based on economic, demographic, technological, climate and other factors. This can identify and scale opportunities and dangers missed in day-to-day business)

Income –equivalence

It is possible to estimate the monetary equivalent of non-monetary benefits, and so maximise customer and employee satisfaction at minimum cost

Financial & Business

Valuation of businesses and assets

Using discounted cash flow models with a discount rate linked to the cost of capital for the company / project. Then applying appropriate scenario analysis to create a band of values alongside “black swan” scenarios

Strategy development

Based on the dynamics of the industry, the competitive forces and the technological developments, develop a coherent strategy for the business or division

Business planning

From the strategy, model action plans, P&Ls and balance sheets for the future years which can be valued

Operational optimisation

Within business or division apply rigorous analytical techniques to optimise operational performance. This will include Robotic Process Automation as well as Artificial Intelligence tools

Financial structure

Optimise the financial structure of the company to maximise the market capitalisation, including optimal dividend payments and capex expenditure

Taxation impact modelling

Structuring new initiatives in the most tax efficient way as well as optimising the overall tax structure for the benefit of the shareholders

Corporate Finance (incl. M&A)

Advise in any M&A negotiation, raise finance in the most efficient manner, and execute the transaction in the best possible way from a finance and legal point of view

Restructuring & Process reengineering

We will map the processes currently undertaken & compare with the optimal process with both RPA as well as Artificial Intelligence in mind and execute the necessary initiatives

Tel: +44(0)20 8743 2929
Mob: +44(0)771 253 0887 (JY)
Mob: +44(0)777 031 8609 (HT)