Joe has extensive experience in applying analytical techniques to optimise the effect of marketing levers on clients brands, customers and consumers (price, advertising, promotions, distribution). He has worked for 20 years with The Planning Business for major organisations worldwide. He has been a main board director of top 20 advertising agencies as Planning Director and Account Director. He was educated in Natural Science at Oxford and has qualifications in economics and statistics. He has been quantitative judge for the IPA Advertising awards 3 times and been a visitng lecturer at the Judge Business School in Cambridge
Henrik has over 30 years of corporate finance, strategy development and business optimisation experience gained from corporates (3M, ICI, Thomas Cook and Tibbett & Britten), consulting (LEK), investment banking (Bear Stearns) and advising large defined benefit pension schemes. He has a B.Sc. in Economics from Copenhagen Business School, an M.Sc. (Accounting & Finance) from London School of Economics and an MBA from INSEAD
DR GRACE KITE
Grace has 15 years of experience in econometrics, evaluating the effects of marketing, pricing, promotions, distribution, competition and new product development for the most successful large companies in the UK and Europe across a wide variety of business sectors. She has excellent communications skills and can explain business-relevant implications to the non-technical. She is a very good listener and observer, able to stylise situations, identify incentives, and isolate factors driving change. She has a PhD and MSc in Development Economics from SOAS, an MSc in Economics and Econometrics from the LSE, and a BSc in Economics from Warwick University.
Expert in building tools using advanced Office and VBA capabilities
Specialists in process automation, who automate processes that are currently performed by humans and have previously ‘fallen down the gaps’ in process automation projects because, although rules-based, they sit between multiple interfaces or have previously been too small or complex to tackle.