Examples of how we help our clients

Identify Drivers that maximise repeat purchase

Identify Drivers that maximise repeat purchase

Optimising brand portfolio pricing for large multi-national improved revenues by £100 million

Quantify both long and short term Advertising effects

Quantify both long and short term Advertising effects

Our multi-variate models have shown how to re-allocate and reduce budgets by 30% with no loss in sales by understanding both immediate and longer term advertising impacts

Optimise the size of a flavour range to maximise distribution of best sellers

Optimise the size of a flavour range to maximise distribution of best sellers

Identifying range distribution problems helped halt brand share decline of company’s largest brand which had lost 30% of sales volume since range had expanded above optimum

Identified 30% of promotions which were profitable –

Identified 30% of promotions which were profitable –

Enabled client to reduce promotion cost and select more effective promotions

Identify Drivers that maximise repeat purchase

Identify Drivers that maximise repeat purchase

Maximised repeat purchase at minimal cost by discovering which drivers are most likely to trigger repeat purchase and calculating the cost of utilising them

Quantified financial return on Corporate Responsibility and Sponsorship programmes

Quantified financial return on Corporate Responsibility and Sponsorship programmes

Estimated using appropriate Awareness, Attitude and Usage surveys, this demonstrated the hard financial return of ‘soft’ activities

Built Adaptable Tax Modelling software

Built Adaptable Tax Modelling software

Enabled client to swiftly and cheaply model volume and revenue effects of various tax scenarios in any market worldwide (previously models were built expensively market by market)


Optimised the refurbishment cycle of a large chain of shops with a budget of £100m leading to a 10% improvement


Optimising a Tour Operator’s mix of own planes vs. bought in capacity


Valuation of 5,000 miles of optical fibre across Europe and decision on which part to keep “dark” (dormant capacity)


Valuation of illiquid assets (investment in Japanese subsidiary) used as collateral


In negotiations, value the other party’s view to establish the maximum obtainable (“credible ask”)

Tel: +44(0)20 8743 2929
Mob: +44(0)771 253 0887 (JY)
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email: mail@theplanningbusiness.com